VR and AR Overview

VR and AR

The thin line between the real and virtual worlds ceaselessly fades as cutting-edge research continues to redefine the Virtual Reality (VR) and Augmented Reality (AR) landscapes. From 360-degree media to real time haptic feedback in a Virtual Gaming Environment, new age technology is playing catch up with the science fiction of the 20th century.

VR and AR are the first of the Deep Tech family that are coming to light with the turn of the century, with the strongest demand arising from the creative industries.

Virtual Reality (VR)

VR involves full immersion of the user into a virtual reality which is totally different from the real world. The user casts on a VR headset; powerful machines and cores enable the user to see, hear and feel the computer-generated reality as it were real life. VR Prototyping is a major application which vastly reduces conceptualization costs and time for a product.

This technology with heavy funding and research has opened up a plethora of other industry wide applications too: city planning, automobile designing, architecture, gaming, film-making etc.

Augmented Reality (AR)

AR on the other hand does not construct a whole new reality. It rather ‘augments’ real world scenarios and objects to supplement the user’s perception of reality. Unlike VR, specialized gear is not usually needed to experience Augmented Reality. A wider range of devices like smartphones or tablets are capable of rendering a powerful AR experience.

Widespread foreseeable applications in interactive education, gaming, home designing, etc. make it a hot field in Deep Technology based startups.

AR + VR: Mixed Reality (MR)

As the name suggests, MR aims to incorporate the best of both the worlds. Imagine picking up a ball and throwing it in the real world as your character does the same in the virtual simulation: that’s Mixed Reality. This is the true realization and integration that the sister technologies of AR and VR are working towards today.

Supra in VR and AR

With a solid background in Deep Tech management, expanding to new domains has been the prime driver behind growth at Supra. Riding the infectious wave of hunger for growth, we’ve been getting under way of fast and efficient development of powerful VR and AR technologies to adapt to the new tide of this emerging field.


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